Marketing Services
Kind, clever support to grow your marketing
"Laura is wonderfully warm and encouraging and a great listener.
She’s brilliant at finding solutions and provided me with so much inspiration and support to help me build my business. I wholeheartedly recommend The Inspired Hive to anyone wanted to take their business to the next level."
Jodie Whitehurst | The Language Scene
Marketing Mentoring
Have a hunch or a whole lot of analytics telling you you’re not connecting to customers or clients?
Feeling frustrated, flummoxed and frankly… a little or a lot scared that you just can't crack this marketing nut?
Kylie Downes | Pyramid Hill Neighbourhood House
"The mentor program was an excellent program which I can’t fault. The encouragement, feeling of being supported and feeling heard was so appreciated. Thank you, Laura."
Let’s fix that fast and have fun while we’re doing it. Yep, you read that right.
Decades of mentoring and training taught me that discovering and doing scary new stuff doesn’t have to be head-bangingly hard.
Come to me for marketing mentoring, and we’ll pump up the ‘joy’ in enjoyable while we take your marketing from miserable to magnificent.
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We’ll do this inside my Elevation Ecosystem, a very cool and highly connected place to create kickass marketing.
I could give you chapter and verse on every hard-working, high-achieving marketing move we’ll make. But you're madly busy running your business or heading up your organisation.
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So, I’m betting you'd rather cut to the chase.
Here goes.
As your marketing mentor, I'll help you figure out:
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What makes you special
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How to convey that in ways your ideal audience understands and loves
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What to do with the tsunami of customer love that flows from deftly targeted, high-integrity marketing
End of, except, of course, there’s no end to it. Once you’ve nailed those three things, you're set for marketing greatness and business growth.
Marketing Strategy
Perfect for NFP or community organisations and small business owners
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Fed up with throwing money at marketing support with zero tangible results
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Struggling to position themselves as go-to providers of top products and services
How it works
A rock-solid marketing strategy in five easy steps.
The kickstart
1
A 60 – 90 minute consult to get clear about:
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What makes you special
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Where you are and where you want to go
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Whom you’re looking to target
The research
2
I dig deep, discover, and document the essential intel about:
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Your ideal clients and customers – what makes them tick? What do they want from you?
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Your brand – is your business identity working as hard as you? Does it resonate with your target humans? Could it use a refresh?
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Your position – How do you stack up against your competitors? What would give you an edge? Is there untapped potential or a neglected niche you could fill?
The heads up
3
A 60 – 90 minute conversation about everything I’ve discovered, so we can:
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Reality check, and (if necessary) refine your goals so you’re heading in the right direction
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Turn intel and insight into action and accountability
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Lay out the plan
The write-up
4
I produce your marketing strategy. It’s a road map to make your marketing journey smooth, successful, and fun.
The handover
5
A 60-minute presentation to unveil the plan and celebrate setting a course for stellar marketing success.
"Laura really takes the time to understand the DNA of your business which creates outstanding strategy and content without much editing required.
This saved us so much time and created a level of trust to hand over our projects and know they will be executed with both professionalism and a clear understanding of our business calls. Plus, Laura is a delight to work with - highly recommended."
Kristy Plumridge | Green Hills Farm
Social media management
A savvy solution for time-poor NFPs, community organisations and small business owners overwhelmed by the creative and logistical challenge of showing up in style on social media.
Choose your package:
Buzz basics
Lay firm foundations for a fab social media future.
12 posts, 3 per week on 1 platform (Facebook, Instagram, or LinkedIn)
Individual post perfection - clear, clever writing, engaging stock images, optimal hashtags
An hour of planning power – a strategy session to set goals and refine key messages
Forensic monitoring – pin down each post’s performance, all the stats on reads, likes, and clicks through
Monthly reporting – all those famous analytics made simple, plus common sense recommendations for what could come next
$550
NOTE: Plus a one-off $150 fee for creating beautifully branded posting templates you’ll use forever
Rattle and Hum
Use your vibrant voice and vibe to make a splash on social media.
32 posts, 8 per week across 2 platforms (Facebook, Instagram or LinkedIn)
Individual post perfection – clear, clever writing, engaging stock images, optimal hashtags
An hour of planning power – a strategy session to set goals and refine key messages
Forensic monitoring – pin down each post’s performance, all the stats on reads, likes, and clicks through
Monthly reporting – all those famous analytics made simple, plus common sense recommendations for what could come next
$990
NOTE: Plus a one-off $150 fee for creating beautifully branded posting templates you’ll use forever
Spread your wings
Conquer the (ad) campaign trail. Fly further and faster and find new fans.
All the Rattle and Hum wonderfulness plus….
2 fresh and fabulous advertising campaigns per month –
Planned, designed, created, scheduled and posted
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Active campaign monitoring to optimise success - timely tweaks to
fine-tune the appeal of your offer
Existing campaigns edited to target and test new audiences
Monthly reporting – all those famous analytics made simple, plus common sense recommendations for what could come next
$1,550
NOTE: Plus a one-off $150 fee for background audience research and Facebook ad setup
"Laura has been my lifesaver on social media.
She gets who I am and knows my brand inside out. She’s so creative, and I look forward to every post it comes up on my socials.
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We have monthly planning meetings where Laura has done the analytics. She makes suggestions, solves problems and then sends the monthly plan.
Having Laura has given me so much more time in my business. I highly recommend the Inspired Hive. Laura will organise your socials so you can do the things you love most in your business."
