Your signature offer is the heart of your business—it’s what brings in the most value and keeps your clients coming back. But even the best offers need a refresh every now and then to stay relevant, exciting, and aligned with your clients’ needs. Sprucing up your signature offer can give it new life, making it even more irresistible.
Dive into how to identify your standout offer, sharpen its unique appeal, and give it that extra something special to energise and reassure your clients.
Let’s get started!
1. Identify Your Signature Offer
Odds on, you can name your signature offering in a nanosecond. Ideally, it's:
The most lucrative and loved (by you and your customers) thing you do
A premium offering that sits at the top of your value ladder
Supported by a super-effective sales funnel so people can get to know, like, and trust you before they buy it
If you're a bit or a lot bamboozled by 'value ladders' and 'sales funnels', have a squizz at this example I use with my clients. We review their entire service menu to see how each item's cost and value stack up. That way, we can identify the real gems.
2. Nail its key features
Unique Selling Point: What sets it apart?
Benefits Galore: Why should customers choose it?
Added Value: Can you bundle it with other services to add more appeal and oomph
NOTE: Packaging up a select set of compatible services/products is a great way to create the ultimate signature service.
3. Add Some spring-like superpowers
Make it surprising, energising and reassuring.
Not sure where to begin with that?
By way of a shameless plug, here's how my signature offering - ❤️ Beat Retainer Marketing Package, surprises, energises and reassures my clients.
Surprise 💝 It has a very groovy Unique Selling Point (USP) - it's a 100% custom-built, heart-driven marketing service that points and flexes as your business evolves.
Energise ⚡️It delivers a bespoke bouquet of benefits. Every. Single. Month – Pick and mix from 8 bloomin' beautiful marketing activities so your seasonally adjusted marketing's always fresh and frisky.
Reassure 😎 A 'Cooee' call-out service springs into action to sort out accidents and emergencies. Send an SOS message via the (super secure, award-winning) Marco Polo video app, and we'll be there. |
These touches make your signature offer more than just a service—they make it an experience your clients will want to return to time and time again.
Ready to Revamp Your Offer?
If your signature offer is feeling a little tired, now’s the perfect time for a refresh.
A few strategic tweaks can make all the difference in keeping it fresh and engaging.
Not sure where to start? Reach out to Laura and book in an “Hour of Power” to dive into all things offer-sprucing.
You’ll walk away with fresh ideas and renewed excitement for your signature service.
Click here to book your Hour of Power and make your offer irresistible!
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